HOUSTON, TX – The “Have A Very Macy’s Christmas” campaign proved itself to be a success after 4 weeks. The holy grail of advertising is traffic and conversion of casual followers into paying customers. Giving influencers the opportunity to create ads based on their perception of the brand will be a game changer.
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The mood in the retail industry has been clouded with uncertainty and anxiety. Amazon has been dominating the shopping world and selling more brand name items than the brand name itself. All major brands are currently spending millions to transition over to online sales.
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